Why Domain Extensions Matter for Online Success | Interbrand

Can the right—or wrong—domain extension impact your brand’s online success?As it turns out, it probably does. The results of Interbrand’s U.S. study indicate that the right domain extension may be just as important as the right domain name when it comes to branding a memorable and effective web address. A few of the highlights from […]

How to Hack a Dominating Domain Name for Your Website | SEOmoz

1. OriginsBefore I joined the company, the co-founders paid an upscale branding/advertising agency to help develop a logo and name. 2. Survey 1A handful of people, including myself, disliked the name. After some feedback from investors, we decided to open the issue back up before launching. We brainstormed for days, went back to original ideas, […]