Demand Media: Rise and Fall of a Content Farm | Variety

The idea with Demand was to marry two businesses: domain name registration and low-cost content production. The foundations were the acquisitions of, a provider of how-to tutorials, and eNom, a domain-name registration service provider. Early on, Demand used eNom’s 1 million generic domain names such as “3d-blurayplayers-com” to serve up relevant ads to people […]