Should A Startup Spend VC Funding On A Domain Name?

The ff Venture Capital portfolio is evidence of how much we believe this, e.g., our companies Alerts.com, Gobbler.com, Identified.com, Patents.com, Phone.com, and Plated.com. The awesome story of how CEO Joe Fernandez bought the Klout.com domain is one of many reasons we were excited to lead the seed round in Klout.  I was formerly Founder/CEO of a domain name investment bank, and still own about a hundred domain names personally.

A good domain name can catch attention, biasing people to prefer your company over competitors, and making it easy to reach the website if and when they decide to use it. A bad domain name can sink you.  Like a storefront and location in the offline world, your domain name is the very first vehicle by which potential investors/customers/employees evaluate your company before they even engage. There are three main factors to consider…

via Forbes http://www.shti.cc/3sCu

 

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