Apple may not have its own Super Bowl ad today, but the company quietly launched a new product effort during someone else’s ad spot.
At the end of the commercial for the upcoming “Star Trek: Into Darkness” film, Paramount flashed a quick promotion for its iOS app, complete with an AppStore.com link that takes people right to it. In function it’s identical to what Apple already uses through its iTunes links, but this one’s designed so that people can quickly type it into a mobile device or remember it for later.
Whatever’s after AppStore.com can be changed by developers, which in this case is AppStore.com/StarTrekApp. Developers can pick this out when submitting an app, or plug their company name into it to do a search for multiple apps on the App Store.