Founder Of Buffer & OnePage on How To Name Your Start Up : “Domain Names Don’t Really Matter” | The Domains

“Just take a look at all these successful startups which either had a temporary domain name, or which still have a different domain name to their name:” Square was squareup.com
DropBox was getdropbox.com
Facebook was thefacebook.com
Instagram was instagr.am
Twitter was twttr.com
Foursquare was playfoursquare.com
Basecamp is basecamphq.com
Pocket is getpocket.com
Bitly was/is bit.ly
Delicious was del.icio.us
Freckle is letsfreckle.com
“Pick a great name, then add something to get a domain name. It really doesn’t matter all that much – whether you get the domain later or don’t. Then get building!”
Of course what the author fails to connect is if domain names are unimportant then why did all the companies named above by the author go out and spend a lot of money to rebrand themselves based on a new domain.

via Founder Of Buffer & OnePage on How To Name Your Start Up : “Domain Names Don’t Really Matter” | The Domains.

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