Parking revenue got you down? Here are 5 alternatives to try.

Here are five alternatives to traditional pay-per-click domain parking.

RootOrange – RootOrange will lease your domain name on a local basis to multiple parties. In theory, this leasing will provide you with a steady income stream that should top what you can achieve by using the domain at an international-only level. Check out DivorceLawyer.com for an example.

Shopping Feeds – if you have a product domain, you should consider “developing” your domain by including products on the page. This will make it look like an e-commerce site. SmartName offers SmartName Shops, which uses a PPC feed from Shopping.com. You can also try Epik Product, which uses various affiliate feeds. Epik charges a set up fee, but offers a guarantee.

Octane360 – Octane360 creates directory sites on your geo domain names (e.g. WashingtonAllergists.com) and then sells directory listings to local businesses via a call center. Sites can also be monetized using PPC and pay-per-lead.

DevHub – DevHub offers a simple, WYSIWYG editor to create web sites quickly. You can drag-and-drop shopping product feeds, news, video widgets, and more. Monetization is primarily through PPC, but also includes affiliate and CPA options.

WhyPark – now owned by domain parking company Parked.com, WhyPark quickly develops domain names using articles and other syndicated content. You can also add your own custom content for better results. Although this is traditionally recommended for domains that don’t get much traffic, WhyPark has been able to take good type-in domains and make more money than with traditional parking.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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3. Octane360 Monetizes Long Tail Geo Domain Names

Company provides scalable solution to monetize long tail geo domains.

Connecting local businesses to customers is a huge business. But it has always presented a challenge to owners of long tail geo domain names, such as (City)DaySpa.com. A couple scalable platforms exist to let you build out these domain names, but monetizing them with anything other than PPC has proven elusive.

That’s where Octane360 comes in. The Los Angeles-based company provides a platform for developing these domain names and monetizing them directly with local advertisers. I just started a test with Octane360 this past week on 200 domains and will report back frequently with my progress.

Here’s how it works. You add your domain names to Octane360’s platform and “build them out” based on a template. For example, I own a number of CityDermatologist.com domain names. Working with Octane360, we created a “dermatology” template that is applied across all of these domains. (Templates are already available for most major categories). You can see an example at SunnyvaleDermatologist.com.

Each web site’s focus is on local directory listings and lead generation, but also includes content such as an interactive Q&A section and shopping when applicable. Web sites can also include Adsense or other display and PPC advertising, but the focus is on driving leads to local businesses.

And that’s where the magic happens. It would be challenging, if not a waste of time, for the typical domainer to contact small business owners for each domain to sell them a directory listing. But Octane360 has partnerships with call centers that sell listings for you. They’re already calling on customers and prospects to buy certain advertising products, and the local directory listings on your domains are one more product to peddle.

Octane360 gave me a glimpse of its back-end advertising sales system and it’s impressive. When talking to a prospective customer, a sales rep can pull up an entire list of relevant directories within a certain radius of the business to cross sell. The company splits directory earnings with publishers, and publishers can keep 100% of Adsense earnings.

Octane360 has more development and directory capabilities, but for now I’m only working with them on these local directory sites. Will it perform better than PPC? The bar is set pretty low, and Octane360 shows promise. Stay tuned.

© DomainNameWire.com 2009.

Review and rate domain name parking companies at Parking Judge.

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