With Twitter handle in hand, MSNBC buys matching BreakingNews.com domain name.

File this under breaking news: the MSNBC Digital Network has purchased the domain name BreakingNews.com.

What makes this interesting is that the purchase seems to have originated from MSNBC’s use of the @breakingnews twitter handle, which has over 1.5 million followers.

The acquisition is a big win for PV Media Group, which launched the BreakingNews web site a little over a year ago. I interviewed BreakingNews.com CEO James McDonald when the site launched, and it was clear that McDonald understood the value of a great domain name:

“Our brand will be built anytime there is breaking news anywhere,” McDonald said at the time.

BreakingNews.com is obviously a great domain name for MSNBC. But I also find this acquisition unique from a Twitter perspective. Most of the time people have a domain and try to get the Twitter handle to match it; this time the company had the twitter handle and wanted the matching domain name.

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Related posts:

1. BreakingNews.com: a Great Domain Drives the Business
2. 1 Million Tweets: Clever Twitter Idea
3. Why I’m Not Going to Follow You on Twitter