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Tag Archives: Domains Are Brands

Naming Names – At $75k A Pop

Salon has a super-interesting article on the business of naming companies. It’s long and detailed with lots of quotes from main players in the industry. I had no idea really. It’s a huge industry and people are charging a lot of money to help compa…

Branding With Available Domain Names – A Case Study

When you have a ‘great’ idea, one of the first-actions you can take is to register the best domains you can find to brand the idea.
Even if you don’t execute, the perfect domain name may turn out to have some value later when someone else discov…

A Great Domain Name Is a “Signal of Quality”

Again from ThisWeekInStartups.com, the Jason Calacanis ustream.tv show. It’s a great show, and the experience of watching it live has turned out to be a little bit addictive. Check out #TWIST on Twitter. Jason is simply Twitter.com/Jason.
In this aud…

You’re Going To Wind Up With A Dot Com

But don’t take my word for it. Here’s another Jason Calacanis audio clip from This Week In Startups, episode 29.
Jason on ‘Dot Com’
The context is a domain/brand a caller mentioned in a previous ‘Ask Jason’ segment.
Jason Calacanis: Isn’…

Domains Are Brands – Square Squareup.com Fever Feedafever.com

I wasn’t the only one scratching his head when I read the TechCrunch story announcing Twitter founder Jack Dorsey’s new, very cool, credit card reading startup. It’s called ‘Square’. But the domain is squareup.com. Here’s Elliot Silver’s …