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Tag Archives: Domains Are Brands

Will Your Startup Do Better If It’s Easy To Pronounce?

I’m loving all the data coming out of behavioral science. It really does turn out we’re biased towards idiocy. Fortunately, by studying our biases we can keep ourselves from acting on them. A favorite source of fascinating and useful psychological …

How Much Of Marketing Is The Name?

Jason Calacanis interviewed visit site to read more]

Is $2000 Too Much To Pay For A Great Startup Domain?

As an example to startups especially, I wanted to highlight this recent auction as an example of the kinds of domains that can be acquired for reasonable prices. If you’re getting ready to launch and are facing the difficult task of finding the right…

My Rule Is Something You Can Spell

Jason Calacanis & Steve Huffman
Steve Huffman, co-founder of Reddit and Hipmonk was recently the guest on This Week In Startups with Jason Calacanis. In this audio clip, Steve and Jason share their frustration with acquiring good dot coms and discu…

Startup Social Proof Number One – Your Domain Name!

Marco used credit cards to put 30% down on a $36,000 domain name. Financed at 6%, he used Moniker’s escrow service to purchase Thumbtack.com – before he even had a product!
Jason Calacanis tells you why it was a smart move in this discussion with l…

How We Acquired Groupon.com

Mixergy’s Andrew Warner recently interviewed Groupon’s Andrew Mason. This clip discusses how Groupon got Groupon.com.
Full interview with video and transcription can be found at Mixergy.
Andrew calls it ‘the perfect name’, but another fellow wi…

Is a Hyphen Worth $15,000 Dollars

Mixergy’s Andrew Warner recently interviewed Blank-Label.com‘s co-founder Danny Wong. This clip discusses Danny’s frustration with trying to acquire the domain BlankLabel.com
Full interview with video and transcription can be found at Mixergy. […

Naming Your Company – A Venture Capitalist Tells You How

Mark Suster is a 2x entrepreneur turned Venture Capitalist. He joined GRP Partners in 2007 as a General Partner after selling his company to Salesforce.com. He focuses on early-stage technology companies. He is also the host of This Week In Venture…

Naming Names – At $75k A Pop

Salon has a super-interesting article on the business of naming companies. It’s long and detailed with lots of quotes from main players in the industry. I had no idea really. It’s a huge industry and people are charging a lot of money to help compa…

Branding With Available Domain Names – A Case Study

When you have a ‘great’ idea, one of the first-actions you can take is to register the best domains you can find to brand the idea.
Even if you don’t execute, the perfect domain name may turn out to have some value later when someone else discov…

A Great Domain Name Is a “Signal of Quality”

Again from ThisWeekInStartups.com, the Jason Calacanis ustream.tv show. It’s a great show, and the experience of watching it live has turned out to be a little bit addictive. Check out #TWIST on Twitter. Jason is simply Twitter.com/Jason.
In this aud…

You’re Going To Wind Up With A Dot Com

But don’t take my word for it. Here’s another Jason Calacanis audio clip from This Week In Startups, episode 29.
Jason on ‘Dot Com’
The context is a domain/brand a caller mentioned in a previous ‘Ask Jason’ segment.
Jason Calacanis: Isn’…

Domains Are Brands – Square Squareup.com Fever Feedafever.com

I wasn’t the only one scratching his head when I read the TechCrunch story announcing Twitter founder Jack Dorsey’s new, very cool, credit card reading startup. It’s called ‘Square’. But the domain is squareup.com. Here’s Elliot Silver’s …