When you have a ‘great’ idea, one of the first-actions you can take is to register the best domains you can find to brand the idea.

Even if you don’t execute, the perfect domain name may turn out to have some value later when someone else discovers the idea and decides they want to build a business around it.

Domainers have a phrase, ‘category killer’, they use to describe a top tier name that exact matches a search term, especially when it’s higher up on the search chain–like Shoes.com. The ‘long tail’ version would be domains like RedSpikedHeels.com.
Category killer generic domains are long gone. I think that’s one of the reasons I’m so attracted to new idea websites. If the idea is fresh enough, you can create the category killer name for it.

It gets a little subjective at this point, but what I look for first of all is a domain name that is easy to remember but that also conveys the purpose of the site. … [visit site to read more]

[Update: 122109 Did these guys beat me to it or what! http://www.sprixi.com, Can't imagine the domain name is going to help them, but... great site.]

Hear me out now. Sure, one of the most obvious mistakes a domain noob can make is … [visit site to read more]

Again from ThisWeekInStartups.com, the Jason Calacanis ustream.tv show. It’s a great show, and the experience of watching it live has turned out to be a little bit addictive. Check out #TWIST on Twitter. Jason is simply Twitter.com/Jason.

In this audio clip from ‘Jason’s Shark Tank’, Jason tells caller/developer Kevin, of pikk.com what he likes about what Kevin’s created so far.

Signals of Quality

Jason Calacanis: Everyone should follow you on Twitter obviously, Pikk. You have that up and running, and you have a four letter domain name. These are, again, signals of quality for me. You have a decent domain name decent web design. I’m  not crazy about your web design, to be totally honest with you I think it’s a 7 or 8 out of 10 but, listen, Mahalo was a 6 out of 10 at one point, now it’s a 10 out of 10, so, it’s progress you know, and I can appreciate that. Smart enough to pick a four letter domain, great – how did you get the domain was that available or you bought it.
Kevin: I bought it.
Jason: Yeah, how much did that cost you?
Kevin: Ah, I’ve been told I got the bargain of the century, this cost me about twenty-five hundred dollars.
Jason: That’s a great deal.
Kamran Pourzanjani: Yeah.
Jason: For a four letter domain…