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Seven Things To Think About Before You Register That New Domain

Customer trust — Consumers have grown used to the existing set of domains, and with that familiarity comes trust. The new domains are unknown and may cause potential customers to hesitate before establishing a relationship with a site with an unfamiliar gTLD. A recent study found that consumers are in fact wary of the new domains. Businesses planning to make use of the new suffixes should develop a clear program to transfer the trust they’ve already established with customers to the new site.

via Seven Things To Think About Before You Register That New Domain.

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