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Amazon.com’s domain power play: We want to control them all | Internet & Media – CNET News

If Amazon.com gets its way — and that’s still a big “if” — it will soon control 76 new domain extensions on the Internet. Most observers had expected the company to apply for .amazon and .kindle, but it seems that was just for starters: Amazon’s ambitions also include a host of generic terms, including the likes of .free, .like, .game, and .shop…

While Amazon aims to clean up in what’s becoming the biggest Internet landgrab ever, the public — individuals or business owners — is fated to play the role of bystander in this cyberdrama. Amazon’s names won’t be open to the public in the way that, say, .com names are, where anyone can register AnythingTheyWant.com. Want to own Chocolate.shop? Forget it. As Amazon says clearly: “All domains in the .SHOP registry will remain the property of Amazon.”

via Amazon.com’s domain power play: We want to control them all | Internet & Media – CNET News.

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