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Overstock Buys O.CO for $350,000 in First Big Premium .CO Sale

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.CO logoOverstock.com announced it purchased the domain name O.CO from .CO Internet, the official .CO registry for $350,000. The new domain name is intended to enhance Overstock.com's brand recognition and retention, align with current marketing initiatives, and make it easier for shoppers to find the company's products and services online.

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