Link To Full Story: sullysblog.com
Rob: We take a platform based approach to development in most cases. We look to see if a particular site fits one of our platforms. But in some instances, it doesn’t fit any of the cases. If we think the name is strong enough, we may agree to take on a custom development.
An example of this case would be when Craig Peterson brought us Chat-Rooms.com. We thought that a chat room network would be a very good fit with what we are building network wide. That means that any site in the Epik network could be enabled with text, voice, or video chat. This would tie back to your portable identity and portable reputation framework. Single sign-on to any site, navigate to the chat tab and you should be able to log in and participate in chats without having to register at that site.
So we look at domains as to where they may fit in and is that domain big enough for stand alone development.
Mike: Do you offer different levels of service? Do you partner with some domain owners while other might just pay for your services?
Rob: With every domain, we take the approach that we are a partner in the development. The setup fee we charge for a given development, product portal is $249, video portal is $499, directory portal can be as low as $249 for a local geography and as high as $999 for a national directory like Dining.com. In each case, the purpose of the setup fee is not to make a margin. The purpose is to cover the hard costs associated with developing that domain name into an income producing website. Ultimately, the value we create is in the ongoing hosting and monetization of traffic which generates revenue.
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