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Diapers.com Founder Quidsi Launches Soap.com; Similar to PetsUnited Approach | Elliot's Blog

Link To Full Story: www.elliotsblog.com

I was reading TechCrunch this morning, when I saw the article about the launch of Soap.com, a new website owned and operated by Quidsi, the company that owns and operates Diapers.com. According to the article, the company plans for Soap.com to “offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.” These plans are clearly ambitious, but the company CEO has said Diapers.com revenue is over $300 million annually (video of that below), so it is very plausible this will happen.

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