Link To Full Story: news.cnet.com
Aaron Patzer, who founded personal-finance site Mint.com and sold it to Intuit for $170 million last year, might tell them that the company name might be the first place to make changes.
"Choose something with meaning, even if it's expensive and difficult to acquire, rather based on domain name availability, because otherwise, you're going to kill word-of-mouth," he told CNET on Monday, a day before his scheduled keynote at the FOWA conference, called "How to Take Your Start-Up to the Next Level." He said this was particularly crucial for Mint, a product that isn't a social site and therefore can't plan to rely on viral spread.
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