Domainerss

Link To Full Story: fragerfactor.blogspot.com

Companies selling generic products differentiate themselves from their competition by branding their company as being different from all the rest.

So why do brands need generic domain domain names?

Branding is all about pricing and differentiation.

But domains are all about navigation. On the web you need both.

What's the difference between the $12 jeans sold at Target and the $125 Jeans sold at Diesel?? BRAND. Both are in fact made from the same cloth at the same factory in China.

A brand is more then a logo on a page. It's the total experience that surrounds it. A $4 coffee at Starbucks is the way you feel going there versus Duncan Donuts.

According to brand guru Jan Sabin: "Every company today is looking for a sustainable competitive advantage. The proven unbeatable one is a strong brand. A brand is not a logo or a tagline. And it's not intangible. Branding is the delivery of a unique experience built around who you are, what you stand for and the promises you make. A well delivered experience builds relationships which encourage loyalty and drives bottom line results. Your products, services, people, graphics and marketing are all part of that experience. Everything your company does, and does not do, sends a message that enhances or undermines the experience."