MSNBC Buys BreakingNews.com to Complement Twitter Handle

With Twitter handle in hand, MSNBC buys matching BreakingNews.com domain name.

File this under breaking news: the MSNBC Digital Network has purchased the domain name BreakingNews.com.

What makes this interesting is that the purchase seems to have originated from MSNBC’s use of the @breakingnews twitter handle, which has over 1.5 million followers.

The acquisition is a big win for PV Media Group, which launched the BreakingNews web site a little over a year ago. I interviewed BreakingNews.com CEO James McDonald when the site launched, and it was clear that McDonald understood the value of a great domain name:

“Our brand will be built anytime there is breaking news anywhere,” McDonald said at the time.

BreakingNews.com is obviously a great domain name for MSNBC. But I also find this acquisition unique from a Twitter perspective. Most of the time people have a domain and try to get the Twitter handle to match it; this time the company had the twitter handle and wanted the matching domain name.

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This was written by Andrew Allemann. Posted on Tuesday, January 5, 2010, at 7:38 am. Filed under Feeder. Tagged breakingnews.com, Domain Sales, msnbc, twitter. Bookmark the permalink. Follow comments here with the RSS feed. Trackbacks are closed, but you can post a comment.

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