Link To Full Story: www.chefpatrick.com
Meet Tim Schumacher, CEO of Sedo.com LLC. Sedo.com is the largest domain name marketplace in the world. Sedo sold 4 of 2009’s top 10 domain sales, Fly.com $1.76 mil, Russia.com $1.5 mil, Call.com $1.1 mil and Server.com $770k.
Q. Who founded Sedo and a brief background?
A. Sedo’s was founded in Cologne, Germany in 1999 as a student project among three friends, Tim Schumacher, Ulrich Priesner, and Marius Würzner, who distributed computer games through the website offensiv.de. After the business was phased out, the three students had to ask themselves what to do with the domain name. “Keep it or let its registration lapse?” Of course, then the question became, “Why not just sell it?” This laid the foundation for Sedo which stands for “search engine for domain offers.” Starting a “real company” in 2001 out with only 5 employees working in a small office in downtown Cologne, Germany, Sedo has grown to an international company with just over 150 employees in offices in Cologne, Germany, Cambridge, US, and London, UK.
Q. Who picked the name Sedo and why?
A. Sedo is an acronym which stands for “search engine for domain offers” – we had a long list of names, but then came down to this name because you can pronounce it in any language (see below), it keeps the business objective flexible and open, and it’s short and memorable.
Q. How is Sedo pronounced?
A. The American pronunciation is “see dough.” The German pronunciation is closer to “zay dough”, but with the usual harsh German “s” 
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