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Life in the Fast Lane: Rick Latona Got a Late Start But He's Quickly Closing In on the Competition

Link To Full Story: www.dnjournal.com

With venture capitalists pumping tens of millions of dollars into the space, it seemed obvious that the game was over for self-financed entrepreneurs with dreams of grandeur. They couldn't possibly compete against the new domain industry behemoths. Apparently Rick Latona never got that memo.

Even though he didn't go full time in the domain business until 2007 the 37-year-old serial entrepreneur from Atlanta has turned the old order upside down. He has built a conglomerate of his own that ranges from domain financing (DigiPawn.com) to direct domain sales (through his Daily Domains Newsletter) to online domain auctions (presented by the Latona's Domain Brokerage and Auction House that just launched at Latonas.com) to live auction sales (starting in January Latona will become 

Rick Latona

the exclusive auction provider at all T.R.A.F.F.I.C. conferences, elbowing Oversee's Moniker.com aside) to personally staging the industry's original domain show (under a partnership agreement with T.R.A.F.F.I.C. Co-Founders Rick Schwartz and Howard Neu, Latona will produce five of the six T.R.A.F.F.I.C. conferences in 2010). Thanks to him I just had to write the world's longest run-on sentence.

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