Link To Full Story: news.yahoo.com
Shared by JohnH
Heads up to thedomains.com
To fool people into thinking they were following the right link, Stickley established a domain (creditunionofsc.org) that sounded plausible. (The credit union's real site is cusocal.org.) After that, Stickley's site wasn't designed with humans in mind; it was programmed to make the search engines believe they were scanning a legitimate site. Stickley said he pulled it off by having link after link inside the site to create the appearance of "depth," even though those links only led to the same picture of the credit union's front page.
The experiment convinced Credit Union of Southern California that it should protect itself by being more aggressive about buying domain names similar to its own. Domains generally cost a few hundred dollars to a few thousand dollars each — a pittance compared with a financial institution's potential liability or loss of goodwill if its customers are ripped off by a fake site.
Post a Comment