Link To Full Story: domainnamewire.com
A couple months ago I sat at a cafe for lunch in Lakeway, Texas. Alone with nothing but myself and a sandwich, I grabbed a couple newsletters off the newsstand. You may have seen similar newsletters before; they’re front and back, filled with mostly useless content and lots of ads.
But I was a captive audience with nothing else to read. So I read the newsletter. Then it hit me: why not create a local newsletter, branded with my Lakeway.com web site and good quality content, and distribute it to local businesses? It would help promote the brand, allow me to sell print advertising to companies that don’t yet understand the internet, and give me the chance to meet local businesses by asking to place the newsletter in their store.
The idea worked. But fumbling through the process was time consuming. So, rather than you spending time figuring out how to produce a print newsletter, getting good content, and getting it printed, I’m going to give you the step-by-step process right here. (You’re welcome).
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