There are many ways to protect trademarks, but these were the most appropriate options given my situation:
- Send a cease and desist to Automattic asking them to stop forwarding the domain (cheapest option, but it relies upon the other party being compliant in order to work). If I did this, I was worried Automattic would just sue me so they could pick their court.
- Open a Uniform Domain-Name Dispute-Resolution Policy (UDRP) hearing and attempt to have an ICANN forum rule on one or both of the following:
- Require that Automattic stop forwarding the domain
- Determine that Automattic acquired and was using the domain in bad faith, and based on that, grant the domain to the trademark holder (me)
- File a federal trademark infringement suit against Automattic. Frankly, I did not want to push this far. I was hopeful that if the board of Automattic saw what had happened, they would at least agree to stop infringing on my mark.
Source: The Truth About Thesis.com